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Responding to market conditions with a new wireless inflight entertainment and digital services platform

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Passengers can access Boeing Digital Direct on their mobile device without downloading an application.

Author: David McGowan, Flight Operations and Passenger Market Director

Published: November 19, 2020

As inflight entertainment continues to evolve in the digital age, passengers are seeking options that will keep them entertained and provide relief from the stresses of travel, especially considering today’s global realities.

To expand its digital reach, Boeing has teamed with industry leading technology company IMMFLY to introduce Boeing Digital Direct – a wireless inflight entertainment (wIFE) and digital services platform for airlines. Considering ease of implementation, evolution of wireless services and the enhanced use of passenger devices for content consumption, today’s inflight entertainment operations are changing in front of our eyes. For the better.

In the current COVID-19 environment, Boeing Digital Direct is uniquely positioned to help airlines reduce high-touch materials and minimize flight attendant and passenger interaction, ultimately delivering a highly customizable passenger experience. Implementation is straightforward for airlines – starting with portal design, e-commerce optimization and simple integration with existing third parties. The service is deployed through an existing wireless network or through an all-in-one server that fits in an overhead bin, to enable streaming of content to passengers’ WiFi enabled devices.

Learn more about Boeing Digital Direct and easily schedule a demo today here.

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